Ten projects across Kaiber, Foundation, Boiler Room, Hood By Air and Warp Records: live performance, streams, brand activations, A&R and visual direction across music, art, fashion and fintech.
Kaiber / 01Coachella visuals
Annual production of live performance designs for icons incl Grimes, Wisp, and Kid Cudi
The festival debuts high impact new stage shows which we had the pleasure of directing, sharing BTS + inviting fans to remix with our tools in-canvas online after
Yaeji livestream
Full concept single release campaign leading into hometown headline show at 10,000 cap stage
Expanded multi-genre, animated universe of Yaeji’s characters, complete with emoji collection, dance video choreography and design coordination by Weirdcore
Event + editorial + panel series
Designed, produced & hosted weekly blog content and talkshow formats, plus live events to support the marketplace. A combination of personal network outreach and curated programming, scoring the highest listenership and quality ratings for legitimate entrants to web3
Collaboration with Jen Stark
Multi-venue expansion for the colorful world of Jen Stark. Cascade was a debut large format digital art collection that led to experiential art gallery, launch event, press run, Art Basel Miami extension and cumulated in Times Square takeover + $MM sales
Collaboration with Nicolas Jaar
Multi-year series with Nico’s label, management and solo artistry to adapt the well known stream to uncharted serial territory: live band performances, hosting eccentric + analog video rigs
From rooftops to vfx feedback, we broke 4th walls
W Hotel activation
Debut US brand collab and premiere pop cultural moment for Boiler Room in America: taking a hotel party concept to New York heights with rap icons A$AP + Cam’ron vs industry darling Solange Knowles
Expanding the 1D DJ aesthetic into a global agency, making the brand prime for early stage Vice investment
Kaytranada Boiler Room MTL
Viral breakthrough for the first Canadian expansion, crafted for meteoric viewership with a precise combo of homemade + manifested production details in location that changed the course of the Boiler Room stream’s potential
Cash App card GTM
CMO for legacy street wear originators HBA relaunch, planning comeback through Cash App’s first card collaboration and initial entry into fashion (pre-Klarna, early stage fintech integration in the space). Hiring creative, copy and marketing team – which continued onto work at Stripe
Visual direction
Ongoing direction for events, brand activations and anniversaries over my 9 year tenure. Commissioning and collaborating with leading designers like David Rudnick, Hassan Rahim, Weirdcore, Uncanny, Designers Republic, etc under an evolving banner that touched product, events, films, ads and merch.
Oneohtrix A&R
Curation of album cover artwork, exec production of music videos and overall development collaborator for my entire career at the label, from signing to success
Full concept studio partnership which grew alongside musical composition to release campaign and even live performance visualization
